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The study reported on in this article represents an attempt to assess the ethicality of undisclosed ghost blogging. There has been considerable debate on the blogs of public relations practitioners about whether undisclosed ghost blogging is ethical...

By Rebecca Caum The power of social media lies in its ability to deliver information with unprecedented speed to a global audience. Like most kinds of power, the inherent risks are congruent with the potential benefits. We have all figured out how to...

The name Playboy evokes many images, from the iconic bunny ears to the beauties featured in its magazine. It even conjures up the image of its founder, Hugh Hefner, strutting around in a smoking jacket with a pair of beautiful women at his side. Hefner...

It is no secret that creating awesome content is more important than ever to your marketing efforts. And one great approach to producing that content is to involve your CEO. It offers the CEO a chance to connect with their audience, which ultimately...

Attention, B2B sales people! We think this is a great article from Docurated .com. Sales experts share the sales collateral that has worked best for them through years of closing deals with enterprise-level companies. Which could it be? Company brochure...