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Work never seems to slow down during the holiday season, but the amount of time you have to spend on work certainly does. For those who work in social media regularly as part of their job, the days off during Thanksgiving, Christmas, and New Year&rsquo...

Yay! GetResponse was honored with a Demand Gen Report 2017 Killer Content Award for an Influencer Campaign. We’re so happy and you can bet there was a lot of joyful dancing around the office. How did we do it? Here’s a case study of the GetResponse Marketing...

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human...

Having attended somewhere between 500 and 1,000 conferences, one of my favorite reasons to go to them is to hear the kinds of questions people have, and then see how some of the best speakers address them. For the Sysomos Summit in late February, let...

INBOUND 2016 was over in a blur. Three nights, four days. Countless seminars, keynotes, and information sessions. Plus parties, happy hours, and networking events. You’d be forgiven if you barely remember a thing. But the real reason to attend is to...