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Email metrics are increasingly becoming an essential part of a company’s marketing plan. Marketers are constantly under pressure to excel at various key performance indicators. These 5 tips will give you a better understanding of how to start improving...

Recently at Email Experience Council, Listrak Chief Privacy Officer James Koons had the opportunity to discuss the latest in deliverability with key email program pesonnel from Comcast, Microsoft, AOL and Google. Read about the latest in how recipients...

Tweet I will qualify the title by saying I have no information from Google or anyone who works there and what follows is just my imagination at work. This is my personal inbox. Comcast is advertising to me but it sure looks like they eMailed me. Did...

There is only one way to learn the value of a domain name.  Find out what domains sold and how much they sold for.  And then to hear the stories of how they did it.   If you talk about any kind of sale and don’t say the name or the price, save it.  You...

Another day, another Yahoo! breach. This time affecting 1 BILLION accounts and completely separate from the already disclosed 2014 breach. The Guru was inundated with great comments and reactions from some of the world’s best cybersecurity experts....