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Advocate Marketing Reward Budgeting 101: How To Put A Dollar Value On Customer Advocacy
via b2cmarketinginsider

One question that marketers ask me all the time is, “How much should I budget for my advocate marketing program?” We all know that the value of happy customers and raving brand advocates is immeasurable. But if you want to get buy-in for an advocate...
How to use Account Based Everything to Create Raving Customers
via engag

New year, New role, New me. Okay, only two of those are true. I’m still me, only now I’m leading Customer Advocacy at a hot company in Silicon Valley, Engagio! From Then to Now Rewind 5 years ago, I was sitting in front of Matt Amundson interviewing...
10 Ways Attendees Dressed for Success at #MktgNation 2016
via heinzmarketing

By Emma Coulson, Marketing Consultant at Heinz Marketing It’s the conference goers last-minute packing debate: functional or fashionable? Long days of walking and standing or sitting leaves many professionals going for functional, while others smartly...

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Influitive: Customer Advocacy SaaS – Gamify, Engage & Reward

Our Customer Advocacy Saas product and professional services allow your company to strategically discover, nurture and mobilize customer advocates.
Advocate Marketing Dictionary - Influitive

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Advocates Advocates are customers, partners, employees, influencers and other stakeholders who are willing to publicly support, endorse or recommend...

Blog - Influitive

Marketers know that finding ways to increase customer engagement is good for the bottom line. “Customer engagement is highly correlated to customer loyalty,” says Aimee Lucas, Customer Experience Tran...