IAB Atlasworks. Empowering the Media and Marketing Industries to Thrive in the Digital Economy
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NEW YORK, June 12, 2014 (ADOTAS) – Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals...
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IAB Defines Cross Platform Ad Engagement and Identifies Core Digital Metrics as Part of the Making Measurement Make Sens...via
adtechdaily
Both Buy and Sell Sides Agree on Tangible Recommendations and Define Descriptive Metrics of Engagement PALM DESERT, Calif. IAB – The Interactive Advertising Bureau (IAB) announced a new definition of advertising engagement and identified core...
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Individuals and Publisher Members Honored for Leadership in Digital Media Sales & for Contributions to IAB Initiatives in Mobile, Video and Emerging Formats HOLLYWOOD, FL (January 29, 2017) — IAB (Interactive Advertising Bureau) announced the winners...
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Michael Theodore, Head of the IAB Education Foundation, Promoted to Senior Vice President, IABvia
virtual.tdprofiti
The Interactive Advertising Bureau (IAB) today announced that Michael Theodore has been promoted to Senior Vice President, IAB, and General Manager, IAB Education Foundation. Most recently Vice President, Learning and Development at IAB, in this...
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“Right now is the moment in our podcast where we talk about our sponsor. Julia Turner, what have you got?” says Slate’s Stephen Metcalf. Twenty minutes into the weekly Culture Gabfest show, he is marking the start of a commercial as he turns to Turner...
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IAB NewFronts Insights Lunch New York, NY 10016 Recent IAB Research Released on Digital Video: On Wednesday, May 6, 2015, over 100 senior marketers, agency executives and reporters attended...
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