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How is the Kantar Worldpanel Brand Footprint calculated? Kantar Worldpanel’s Brand Footprint is based on research from 63% of the global population; a total of 956 million households across 35 countries, and 68% of the global GDP. The complete ranking...

I compare how we approach creating Brainzooming strategic thinking workshops to how a band develops a live music set list for a concert. For example, I read somewhere that when Bruce Springsteen and the E Street Band go out on tour, they have more than...

GHAZAL MAESTRO TALAT AZIZ MAKES HIS DEBUT ON RADIO WITH ‘CARVAAN-E-GHAZAL’ ON 92.7 BIG FM ~ The renowned ghazal singer along with his friends Pankaj Udhas and Anoop Jalota launched the show at an event today. ~ Mumbai, November 21st 20...

By: Jeff Fromm and Cheryl Butler. Source: PSFK Currently, millennials directly account for 21-to-25 percent of consumer discretionary spending in many categories. They are quickly becoming the largest consumer generation in the United States and brands...

These days, it’s all about disruption. In tiny Davos, Switzerland, “The Fourth Industrial Revolution” was the central theme of the 2016 World Economic Forum, designed to engage thought leaders to prepare us for the “next big thing.” The proposition...