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Multiple times companies end up getting distracted in the fluff of the service and forget to understand the basics of customer service or small and simple steps that make the actual impact. CUSTOMER EXPERIENCE AMBIGUITY Large multinational firms and...

The countdown to Halloween has officially begun. As of this post, there are 16 days until the big day. There are those of you that might be saying to yourselves, “it’s not a big deal for my e-store.”, however using the excitement or spookiness of Halloween...

The terrifying machines, powered by Artificial Intelligence, are here! They can think for themselves and they’re here to destroy us. Find your nearest basement or bunker – take shelter! Urmmm…a little too Sarah Connor-esque maybe? I think so. No...

81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts...

INTRODUCTION. ‘Digital Transformation’ is a trending term frequently used in business. However, despite its increased adoption, many people do not actually understand what ‘Digital Transformation’ means or how the term is applied in the world of business...