Go.rjmetrics.com

Software as a Service (SaaS) is a unique and growing industry, and one that requires special considerations when it comes time to selling. As the market-leading advisor for SaaS business sales, the team at FE International answers questions every day...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

Make your holiday ecommerce prep as simple as possible with these 101 tips. From promotions and discounts to SEO and design, this list covers it all. The 2013 holiday season is looking to be the brightest yet. In fact, based on customer data so far...

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use it to retain more customers? Why Gamify Customer Retention? Gamification is the “application of game...

All marketers know that improving retention is an effective way of increasing profits and growing your business. But in today’s competitive landscape the retention marketer faces many challenges: creating the right touch points, presenting the right...