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In a year when social media giants and governments alike have made headlines for tracking users online without their consent, battening down the virtual hatches has become a vital part of Internet hygiene. Blocking tracking technologies, however, also...

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed...

In an age where consumers openly share about their relationships, locations and interests across the digital landscape, it’s easy to understand why 58% are annoyed by ads they don’t need (Marketing Charts). At one time or another, we&rsquo...

For a while there, it looked like the online advertising industry was going to catch a breather as Mozilla worked on a new cookie policy. Its vacation was cut short, however, as Mozilla recently announced its partnership with Stanford on what its calls...

Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to customer retention and upsell, and also provides the foundation required to gain new customers and grow business. As a result of...