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Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises? We recently put that question to the folks speaking...

Looking for more specific information on the Apsalar Mobile Marketing Cloud? The fully integrated app attribution, measurement and audiences platform helps marketers drive extraordinary ROI through more targeted customer acquisition and remarketing....

Wayne, PA (PRWEB) March 05, 2015 Safeguard Scientifics, Inc. (NYSE:SFE) today announced fourth quarter and full-year 2014 financial results. For the three months ended December 31, 2014, Safeguard’s net loss was $ 15.1 million, or $ 0.73 per share,...

Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth. According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge...