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The last few years have seen an enormous increase in the adoption of marketing automation software across a variety of industries. Whether Act-On, Hubspot, Marketo or any one of growing number of platforms, firms are investing in the software hailed...

KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following...

Allen, TX (PRWEB) July 15, 2013 – Lead Liaison, one of the fastest growing marketing automation and lead management software providers in the United States, has added another feature to its flagship Lead Management Automation&trade...

Lee Frederiksen is an acclaimed author and Managing Partner at Hinge, a re-branding and consulting agency for professional services firms. I had the distinct pleasure to talk with this very intelligent and successful guest and learn how he used content...

Marketers and business executives have struggled for decades to understand and agree on the business impact created by marketing and communications. This challenge, already significant for any organization, looms large in companies with complex product...