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You don’t have to have great ideas if you hear great ideas — Eugene Scwartz Eugene Schwartz was one of the greatest copywriters of his day, but these days he is one of the most elusive to learn about. Schwartz was the genius who helped large businesses...

The Top 250 Off-Set Book Printers — by Location Here is a list of short-run and long-run offset printers who specialize in printing books. This listing is organized by where the printer is located — to make it easy for you to request quotes...

Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. by Robert W. Bly Mistake No. 1: Ignoring the most important factor in direct mail success. Do you know what the most important part of your direct mail campaign...

Hennerberg began his career in a direct marketing in 1978. As direct marketing has evolved, so has his approach to selling products and services. Hennerberg’s skills in selling online via email, SEO, websites, and pay-per-click are firmly based on his...

By Dean Rieck The following is an excerpt from “Strategy & Tactics for Boosting Direct Mail Response,” published by Direct Marketing IQ. Learn more here. If you rely on direct mail to bring in business, you’ve probably had a bumpy...