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Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

It’s no big secret that video often improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can...

Let me just say: I’ve got huge respect for business owners in retail. That job takes some serious attention to profit-margin detail that I know I couldn’t handle the stress of if I were doing it day-in, day-out. It’s one of the reasons I opted to write...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

Show Me The 35 Best Landing Page Tips While there are several different types of Twitter ads to choose from — Promoted Tweets, Promoted Trends, and Promoted Accounts — the very best Twitter ads are those that contain videos. Videos can be exceptionally...