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We begin today’s tales-from-the-dark-side collection with a reminder that the threats you suspect aren’t always the ones that get you. From Bloomberg Businessweek: Bacteria Are Adapting to Drugs Faster than We Can Develop New Ones Some...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

By Hasnain Zaheer Personal online marketing Connectivity is the 21st century electricity, data centres are the new rail tracks, and targeted advertising platforms such as Google AdWords are the new engines that pull our intentions, needs and wants...

The post The Big Damn Guide To Facebook Ad Targeting appeared first on Content Harmony®. Jump to Section… Ad Targeting Overview How Targeting Sections Interact Targeting Audience Sizes Deep Dive Sections: Custom Audiences, Location, Age, Gender...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...