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Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...

Twitter has become a powerful tool over the years for businesses. Contacting colleagues, talking to customers, answering questions – it’s all right there at your fingertips. Twitter (Photo credit: Wikipedia) One aspect of Twitter that&rsquo...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

The Semantria API from Lexalytics allows you to categorize and extract text, and analyze it for sentiment and emotion. The Lexalytics block lets you process realtime data streams while they are in-motion, enabling you analyze and categorize text and...

Guest Blogger Joel Lee us with his insight into mobile marketing strategy: When you want to set your mobile marketing strategy on fire, you have to understand your audience. You have access to your customers in an instant through the use of SMS mobile...