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Featured story Mobile marketing predictions for 2017 from 11 industry veterans Jan 12, 2017 by Aaron Strout What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts...

As Super Bowl LI approaches, and brands start to preview their upcoming ads on YouTube, it’s becoming clearer and clearer that a long-developing trend has gone past the tipping point; the year’s biggest market no longer airs commercials. At least, not...

Snickers announced it will make Super Bowl history as the first brand to conduct a live ad during Super Bowl LI in Houston on Feb. 5. The first-ever live Super Bowl ad, created by BBDO New York, will be performed and broadcast during the first commercial...

NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it’s not confirmed — she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play...

President Donald Trump’s executive directive to restrict or postpone new government regulations for 60 days has hampered the ability of the Federal Aviation Administration to issue safety orders about aircraft. The instructions, known as “airworthiness...