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manthonyii asked: I have heard everywhere, that as a writer, we are responsible for advertising our works prior to their publication through social media platforms. How are to do so when we have no following, though? How do we go about building something...

General Electric CMO Beth Comstock (above) believes marketing is about seizing opportunities. That’s why she’s constantly on the lookout for innovation, driving GE’s partnerships in healthcare and clean energy. It’s why today...

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Originally posted at Outlaw Soaps.  What’s this, you ask? It’s Unicorn Poop. Naturally. I was considering working on a class for small business social media management called “Ain’t Nobody Got Time For It” (because...

If you Googled any of the U.S. presidential candidates over the past four months, you probably noticed an information box displaying their stances on specific political issues. It seems impartial enough: a list of topical info cards with issue-related...