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“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

Sheldon Monteiro, CTO of SapientNtiro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur...

Executive Summary The Spanish regulator has initiated the process to transpose the TPD and regulate e-cigs: Advertising, promotion and sponsorship will mainly be restricted in line with the TPD Harsher public usage restrictions are not envisaged,...

With Satya Nadella, the newly appointed CEO of Microsoft now emphasizing “mobile first” together with the already emphasized “cloud first” one is becoming curious about the origins of the concept as well as the meanings attached...

Everyone is shouting about how dramatically the global world of commerce has evolved, changed and moved forward, but how about us and our own smartness? Victory constantly surrounds all of us all the times and taps us to open up and become victorious...