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Building an app is easy. The real challenge, however, lies in monetizing it. With millions of apps flooding App Store and Google Play and market forces resorting to freemium model, app publishers are striving to make their mark. The stiff competition...

If you have been following my blog, you know that my semester has primarily been devoted to my capstone for my MPA program. Well, I am happy to report that I defended my capstone Tuesday night and passed. I am so happy to have that behind me! And soon...

Continuing the ongoing series of interviews with creative artists working on various aspects of movie and TV productions, it is my pleasure to welcome Mahlon Todd Williams. In the last thirty years Mahlon has worked on a wide variety of feature and episodic...

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets,...

“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some...