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Ok, show of hands. Who else wants to get more Twitter followers? And I mean, the kind of followers who actually care about your company. The type of followers who engage with your brand, visit your site and even buy your products. I know I do. That...

Double Agent Ruddy Reaching for Media Pinnacle by DC Dave It is hard to think of anything more subversive of our putatively free and democratic system than the penetration of our news media by secret, unaccountable government agents, unless it is the...

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing...

On October 14, Library Journal and School Library Journal will host their sixth annual virtual conference, “The Digital Shift: Libraries Connecting Communities.” Recorded Books is a Gold Sponsor of the conference, and LJ reached out to Jim Schmidt,...

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