Digitalmarketinglab.com.au

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue...

On the morning of Thursday, July 12, 2012, Yahoo’s interim CEO, Ross Levinsohn, still believed he was going to be named permanent CEO of the company. He had just one meeting to go. That meeting was a board meeting to be held that day in a large...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

The post The Big Damn Guide To Facebook Ad Targeting appeared first on Content Harmony®. Jump to Section… Ad Targeting Overview How Targeting Sections Interact Targeting Audience Sizes Deep Dive Sections: Custom Audiences, Location, Age, Gender...