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Do you want to create a buyer persona for your business? Smart marketers know that clearly defining your ideal customer is the key to high conversions. In this guide, we’ll share how to create a concrete buyer persona (with templates & examples)...

Two Cents Two Cents is an original column akin to a book club for films. The Cinapse team will program films and contribute our best, most insightful, or most creative thoughts on each film using a maximum of 200 words each. Guest writers and fan comments...

• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS How can designers create experiences that are custom tailored to people who are unlike themselves? As explained in part 11 of this series, an effective way to...

No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful...

Priyanka Chopra – the 500 crore heroine Establishing herself as a force to reckon with ,Priyanka Chopra couldn’t be more excited as her recent release Krrish 3 makes its way into the 200 crore club ,making this her 4th film to surpass the...