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Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

Luxury Women to Watch 2017: Marketers set to make a difference Luxury Daily’s Luxury Women to Watch 2017 list honors smart women executives who are set to make a difference in the luxury business, particularly in marketing, retail, media and digital...

Define what you’re looking for before you turn to professionals for help. Recent research from 165 senior level marketers and 115 agency executives by RSW provides some valuable insight on the state of organizations and the relationships that they’re...

Robust Supply Chains Could Help Pave the Way by Antoinette Lagerwij, Sudeep Suman, Jamie Hintlian, and Kevin Chen Since the business of making vaccines became a commercial proposition, profitability has often been elusive. The economics are difficult...

“Creativity is Intelligence Having Fun.” – Albert Einstein 2016 will be a year of convergence for brand strategies. As Joel Comm[1] put it, “there's nothing more social than face-to-face engagement,” and this is the application strategy that brands...