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It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is worth hundreds of thousands of dollars. Negative keywords are easy to overlook, but can be critical...

Google AdWords | Pay Per Click Glossary - Googlexpres A Accelerated Ad Delivery: An ad serving method that displays your ads as often as possible until the daily budget is reached - See Ad Delivery Ad Scheduling: Also known as day parting, ad...

Posted by Dr-Pete Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit...

Earlier this month our team hosted a webinar focused on PPC Strategies. We discussed keywords, match types, ad copy and more. We received so many great questions during the webinar that we weren’t able to answer them all! Here are answers to the ones...

At WWDC 2015, Apple announced app search, a new feature of iOS 9 that will help users find content inside apps. Beyond the user-facing aspects of a new search page on iOS and proactive suggestions from Siri, however, lies a commitment to fundamentally...