Coke.co.nz

Recognizing the Best Use of Design and Technology in Experiential Marketing From Chief Inspiration Officer to Creative Technologist to… Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the...

Logos. As far as brands are concerned, they mean the world – and for consumers, they mean a lot too. They’re the immediately recognisable symbols that brand fans swear by, and the icons that are a mark of distinction. Some companies plough massive amounts...

Coca-Cola is celebrating its 100-year-old glass bottle in 2015 by expanding the global availability of the iconic package’s 10-year-old aluminum sibling.“We’re honoring our past while looking ahead,” said Debbie Haseley, who is overseeing the global...

The move will also see the company evolve its “Open Happiness” strapline to “Choose Happiness” in Great Britain in an effort to enable consumers to make informed choices and suggest there is a Coca-Cola to suit every taste by more clearly communicating...

Soda and other food corporations will spend fortunes to influence political processes—but we can still win. The following is an excerpt from the new book Soda Politics: Taking on Big Soda (and Winning) by Marion Nestle (Oxford University Press, 201...