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Posted by iPullRank Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that's okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in...

How can designers create experiences that are custom tailored to people who are unlike themselves? As explained in part 11 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona. This final...

User personas are often talked about in marketing and product design, but they’re almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas...

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. He recently co-authored The Guide to UX Design Process Documentation. The process...

To scale efficiently and effectively, expansion stage companies need to focus their efforts not on a broad universe of potential customers, but rather on a specific subset of customers who are most similar to their best current customers. The key to...