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For the last two decades, the rules of political reporting have been blown up. And I’ve cheered at every step along the way. Not for me the mourning over the dismantling of the old order, all those lamentations about the lost golden era of print newspapers...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

In this week’s Week in Review: Facebook introduces ad serving to Atlas, Turner building GIF and video site and AppNexus slashes video load speeds. To receive a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly...

American Cheeses *page is a stub. You can help [America](https://www.cia.gov/library/publications/the-world-factbook/geos/us.html) by [expanding](/_edit/American Cheeses) it.* The question is inevitable: What do we think about American cheeses? *To...

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration...