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EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

CYNOPSISSPORTS 08.08.16 Good morning. It’s Monday August 8, and this is your first early morning Sports briefing. Last month’s investment from a consortium-led by Heliconia Capital Management into MMA promotion ONE Championship was a major affirmation...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

I Hate the Internet is not so much a novel as a wildly entertaining rant. Jarett Kobek is a self-published former software engineer who has been hailed as the Michel Houellebecq of San Francisco — a city whose tech-era hypocrisies he doesn’t so much...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...