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Mobile usage and traffic have grown significantly over last several years, opening the door to significant mobile ad growth The Rise of Mobile Consumption Among traditional TV, online and mobile, the fastest growth area for consumption is in mobile...

CYNOPSISDIGITAL 03.10.17 Good morning. It’s Friday March 10, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Brand Awareness: Brand awareness is the extent or level to which a potential customer can identify and recall...

It’s been a roller coaster ride for Komli Media recently, the Indian digital ad network that has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partners. Within few weeks of raising its biggest...

Are you new to search ads? If you are and have opened up, say, the Adwords interface, it is probably the most daunting thing. Like getting into the cockpit of a 747 jumbo jet. (That kid is you.) Or trying to do your own brain surgery. Or (a man)...