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When it comes to influencer marketing, common sense says, "Go big or go home." But it's often smarter to go small to grow big. In this episode of Shopify Masters you’ll hear from Brad Westerop of Thuggies who believes the key to success is to work...

In terms of energy conservation, the leaps made in energy efficiency by the infrastructure and devices we use to access the internet have allowed many online activities to be viewed as more sustainable than offline. On the internet, however, advances...

While most industries long ago acknowledged the declining effectiveness of mass media, consumer packaged goods (CPG) was slow to respond. Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model...

In our “Dear StartUp FASHION” series, we take questions from real entrepreneurs and small business owners. Recently, we received the following question: “Dear Startup FASHION, I know social media isn’t the only way to market my business. I also know...

(c) Can Stock PhotoWith this installment of the Friday Wrap, I’d like to wish everybody a warm and fulfilling Christmas (or whatever you may celebrate). Interestingly, there has been no shortage of news despite the impending holiday, and some of the...