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In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, many travel operators are adopting digital consumer marketing...

The following article was published by Future Travel Experience The LCC has made hundreds of thousands of dollars in additional revenue since the launch of an initiative to deliver more personalised interactions. Displaying the value of digital personalisation...

The level of accuracy in predictive analytics relies heavily on the quality of data. However, it is often overlooked that the quality of data relies on an organization’s ability to seamlessly integrate with the various systems that collect unique customer...

With data analytics becoming an increasingly important part of every business, these start-ups span many different areas and industries — from working with elite athletes, to analysing media coverage, to helping cinema chains increase profitability....

Over the horizon Please click here to register for Mobile FirstLook: Strategy 2017 in New York on Jan. 18, 2017 Join senior executives and decision-makers at Mobile FirstLook 2017, the nation’s premier conference discussing advertising, marketing,...