Blog.performancehorizon.com

A CYNOPSIS MESSAGE FROM FOX SPORTS A GRAND SLAM FOR FOX SPORTS’ ADVERTISING PARTNERS ON SUNDAY, OCT. 30th FBC AMASSED 14 BILLION MINUTES* OF LIVE SPORTS VIEWING, OF THAT AN ESTIMATED 2.5 BILLION MINUTES** WERE COMMERCIAL VIEWING TO DELIVER THE EQUIVALENT...

This preview focuses on private, invite-only events aimed at an industry audience. For events open to the general public, scroll to the bottom. It’s that wonderful time of the year again when the entertainment world turns its attention from Hollywood...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced via its various social media channels in Asia, the addition of Grammy® Award-winner, as well as Academy Award and Golden Globe winning actress, Jennifer Hudson, and award-winning Billboard...

Any marketer can tell you success can be attributed to a pound of careful planning and an ounce of sheer luck. It was the latter that won Arby’s Best New Artist among brands that successfully used the Grammy’s to engage social media audiences...