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Best of B2B Marketing Zone February 3, 2017 TOMORROW PEOPLE | FRIDAY, FEBRUARY 3, 2017 How to develop buyer personas for B2B marketing Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs...

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the...

Bundling the name of a loyal customer on an email campaign. Sending a man a digital coupon for a women’s personal care product. Serving a display ad for a product a known customer just purchased online. These are more than cringe-worthy marketing missteps...

As a successful merchant selling online, the question of what ecommerce platform to use (or re-platform to) is always a really tough decision to make. Enterprise ecommerce solutions don’t come cheap and they require a huge amount of time (and a lot of...

SPONSORED: This sponsored post is produced by IBM Silverpop. Do you know what your customers’ path to purchase looks like? If your marketing department is like most others, you may have it set up like a city street where your customers move from Point...