Blog Custora. Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed...
Blog Custora. Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed...
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With the holidays quickly headed in our direction, virtually every marketer realizes that, now, more than ever, social media MUST be an integral part of any campaign. It’s no longer the trendy thing to do--it’s simply a necessary component of doing business...
Black Friday is just ahead and this week has many consumers excited and many online and offline retailers nervous. So, what are the experts forecasting for sales for Black Friday and the holiday shopping season? Will it be merry, mobile or mostly disappointing...
It’s November, which for some people means the fall, harvest time and Thanksgiving are on their way, but to others, November means one thing: Black Friday shopping. If you’ve ever wondered where and when Black Friday began, here are some theories from...
If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, or even started at this point, you know that the next couple...
The Christmas shopping season is officially here, and with it, billions of sales beginning to trickle in. What most eCommerce trend analysts can agree on, is that this is going to be a bumper season for online stores. According to The Mirror, the UK...
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SOCRATES Journal is an international, refereed, and indexed scholarly publication focused on public policy, administration, and ph...
Acquire and retain valuable customers with lifecycle marketing.
Why “average” retention rates can lead to 50% error in CLV Pitfalls in calculating CLV – why using an “average retention rate” can lead to grossly inaccurate CLV numbers Customer Lifetime Value (CLV),...
Why subscribe you say? We're in the business of helping retailers improve how they communicate with their customers, so we try really really hard to only send you stuff that you’ll care about. Thing...
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