Blog Custora. Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed...
Blog Custora. Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed...
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With the holidays quickly headed in our direction, virtually every marketer realizes that, now, more than ever, social media MUST be an integral part of any campaign. It’s no longer the trendy thing to do--it’s simply a necessary component of doing business...
Black Friday is just ahead and this week has many consumers excited and many online and offline retailers nervous. So, what are the experts forecasting for sales for Black Friday and the holiday shopping season? Will it be merry, mobile or mostly disappointing...
It’s November, which for some people means the fall, harvest time and Thanksgiving are on their way, but to others, November means one thing: Black Friday shopping. If you’ve ever wondered where and when Black Friday began, here are some theories from...
If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, or even started at this point, you know that the next couple...
The Christmas shopping season is officially here, and with it, billions of sales beginning to trickle in. What most eCommerce trend analysts can agree on, is that this is going to be a bumper season for online stores. According to The Mirror, the UK...
Sweep new customers off their feet for long-lasting relationships that feel so sweet (what can we say, welcome series optimization inspires our poetic side). In our previous blog post, we talked all about customer retention, namely: why keeping existing...
In the changing retail landscape, customer retention should take precedence over customer acquisition. Ten years ago, e-commerce represented a new frontier for savvy retailers. Everywhere you looked in the digital wilderness, another brand was looking...
Retailers already have access to all the customer data they need to attract — and retain and build — loyal customers. It’s just a matter of knowing how to use it. Pro tip for telling the difference between retail marketers and dairy farmers: say the...
We break down the basics of predictive analytics, its best practices in the world of retail, and explain how to apply the technology behind this “buzzword” to the real world. In the business world, it seems like the more people talk about something...
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SOCRATES Journal is an international, refereed, and indexed scholarly publication focused on public policy, administration, and ph...
Acquire and retain valuable customers with lifecycle marketing.
Why “average” retention rates can lead to 50% error in CLV Pitfalls in calculating CLV – why using an “average retention rate” can lead to grossly inaccurate CLV numbers Customer Lifetime Value (CLV),...
Why subscribe you say? We're in the business of helping retailers improve how they communicate with their customers, so we try really really hard to only send you stuff that you’ll care about. Thing...
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