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Ryan Fitzgerald By Ryan Fitzgerald With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

Facebook #NEWS: Facebook Tests Ads in Facebook Groups Though Facebook’s Groups primarily exist as a way for users to discuss, plan, and collaborate, spammers have long recognized the advertising opportunities the feature presents. You’d be hard-pressed...

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The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively ...