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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the...

I'm a pretty good writer, really. If you're not talented at writing you just have to outline some ideas that you have, pass them to a ghost writer, and they'll do the writing for you, they'll fill in the blanks, so your text will look friendly. What...

For many years now my family I have contemplated a summer vacation in Myrtle Beach (www.visitMyrtleBeach.com), dubbed “the jewel of South Carolina.” In early winter, we had a family meeting and decided that the time had come to finally experience a week...