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Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance...

Have you struggled to increase your website traffic, even though you’ve tried every “method” out there? No matter what you do, your website traffic numbers don’t budge… Well, I have some good news… You DON’T need to be an expert at copywriting or...

Like it or not, content marketing is here to stay. Today, more businesses are turning to content marketing than ever before to increase brand awareness, encourage customer loyalty, drive website traffic and attract new customers. And with a new website...

During a recent content marketing event in Boston, a panel member posed the following question to the audience: “How many of you believe revenue is the ultimate goal of marketing?” While a number of hands flew up immediately, I was shocked...

Here are 23 stats that prove the value and power of content marketing for all businesses – including law firm marketing -- courtesy of TMG Custom Media: 1. 80% of business decision makers prefer to get company information in a series of articles versus...