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CYNOPSISDIGITAL 05.23.16 Good morning. It’s Monday May 23, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Geotargeting: In online marketing, geotargeting refers to determining the geographical location of Internet...

By Gavin Heaton I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example...

Neiman Marcus preorder marketing image Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center. The report also calls attention to the retailers where affluent consumers across...

July 11, 2016 – Original Article by Roger Barnette for Dealer Marketing Magazine The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to millennials, and every...

Millennial trends and opinions have dominated the media space in recent years. So much so that it’s easy to forget there’s a new generation right at its heels, poised to enter the workforce very soon. And if you thought the same recruitment tactics of...