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EXCLUSIVE:  With Super Bowl XLVIII national ad inventory selling for upward of $4 million per 30-second spot, the local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history. Doesn’t mean they&rsquo...

It wouldn’t be the Super Bowl if brands weren’t slapping ads in our face at every chance during the big game. Expectation are always high for Super Bowl commercials, though about half usually fall short, bloating their adverts with celebrities and adorable...

Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. We’ve also asked them to give their thoughts on whether they think...

The Super Bowl is weird. Three hundred and sixty four days a year, Americans do not seek out advertising for emotional catharsis. But on one Sunday evening, they gather in reverent silence for a national christening of corporate iconography, to celebrate...

NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it’s not confirmed — she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play...