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In partnership with the National Fire Protection Association (NFPA), Cupcake Digital has created an interactive storybook app, based on the NFPA’s beloved mascot, Sparky the Fire Dog®.  This completely original story has a clear purpose...

The human costs of our “light-handed” approach to workplace health and safety by Gordon Campbell It is not only in pay rates that this country lags behind Australia. On average, New Zealand workers are also at more risk of harm in the work place than...

Infographics have become the favorite tool among marketers. It isn’t any wonder as they can be educational, entertaining and great for engaging with the audience. But creating a good infographic isn’t always easy. © Shutterstock | Sergey Korkin This...

Hollywood actress Anna Faris and New Zealand actor and comedic legend Rhys Darby are the latest big name stars to support Air New Zealand’s series of entertaining safety videos. Earlier entries in the series starred Betty White, the All Blacks and the...

When you’re getting your small business up and running, it’s easy to be overwhelmed by how costly and complicated it can be to get and keep the attention of new customers. As advertising and technology get smarter, so do consumers. People are constantly...