Apptha.com

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results...

Pernod Ricard’s Absolut Vodka brand has a track record of creating eye-catching special edition bottles. For its flavoured range of drinks the brand pulled out all the artistic stops for its new look, discovers Tim Sheahan. The brief  Renowned...

About 60 miles west of Columbus, Ohio, situated along the banks of the Muskingum River, lies the picturesque town of Zanesville, population 25,000. Rich with history, Zanesville was a notorious hub for bootlegging activity during the Prohibition Era...

Need an easy to use project management software to manage your team? Check-out our valuable and unique Top 15 Web Applications 2013. With car manufacturing and sales becoming a complicated and multi-faceted process involving so many different...

Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance...