Angelsandairwaves.com

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

Social media road map By Margie Jordan By now you’ve heard stories about the positive impact social media marketing is having on the sales of many businesses. In fact, many marketers have acknowledged that social media is now a crucial piece...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

How is your business leveraging the unique qualities of each major social media channel? One of the commonly expressed social media challenges is communicating a congruent business or brand message while managing multiple social channels. The solution...