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This morning, Web Analytics Association announced that it is changing its name from Web Analytics Association to Digital Analytics Association. Why the change? All of those who have been working in this industry for few years know that the term &ldquo...

Do you have a website or blog ? Are you doing proper ‘web analytics’ for your webpage to get better traffic ?  Web analytics is measuring, collecting and analyzing of web traffic to your website. The analytics could be done for daily...

When you see abnormally high direct traffic in Google Analytics or other web analytics tools, then there is not much you can do, since most direct traffic is only shown as a number of views. With search engine and referral traffic, it is pretty easy...

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search...

100 Must-read books on analytics, design, information architecture, usability and of course UX Bookmark this page, now! You’ll want to refer to it again and again. And be sure to share it with your cool UX friends too! These are the books that...