Adwright.com

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Chinese investors acquire Media.net for £687m; AU online ad spend hits £3.9bn; TubeMogul aims to educate China ad industry...

The world has changed and the needs of the college student have changed as well. It used to be that plenty of paper, pencils, notebooks and highlighters were all that you needed to be prepared for college. But in today’s fast paced technological world...

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value for their clients'businesses. In some sort of where companies spend countless dollars each year on digital marketing campaigns, the necessity to distinct...

Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New York — Videology—a leading video advertising platform for advertisers...

Any discussion of Bethany Mota, 18, social media goddess and ascendant fashion icon, needs to begin with her metrics. Mota’s most popular YouTube channel has more than 4.8 million subscribers, more than Lady Gaga’s. As of this writing, upwards...