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Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could...

Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who...

Choice. It’s a peculiar notion. As a consumer you want the biggest selection available, right? You want to walk into a store or log onto an e-commerce site and be amazed with a huge selection of products. You want to compare, contrast so you can choose...

Guest Post from Raphael Paulin-Daigle. Raphael is a full stack marketer specializing in conversion optimization. Today, he focuses on increasing the conversions and online sales of e-commerce stores and Saas companies through his conversion rate optimization...

Posted by SamuelScott My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation."...