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Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group
via exchangewire

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indian publisher to invest £68.44m in martech platform; Myanmar establishes ad agencies group; Glispa opens Singapore...
07/26/16: Verizon to acquire Yahoo for $4.83 billion; Twitter inks content deals with MLB and NHL; China shuts down Inde...
via cynopsis

CYNOPSISDIGITAL 07.26.16 Good morning. It’s Tuesday July 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Landing Page: A Landing Page is a webpage that users are directed to after they click on a display or paid...
60 Alternative PPC Ad Networks for Low-Cost Marketing
via reportgarden

Get new additional traffic over a competitor, for a fraction of the cost on Google and Bing. Successful Ad Agencies always measure their success on the value they create for their clients, on the leads and traffic they bring, while continuing to improve...
9 Reasons to Be Thankful for Native Advertising
via alleywatch

Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn Marketing...
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
via contentmarketinginstitute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media...