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With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...

This post is by Hank Kim for Accordant Media. One of the byproducts of modern digital technology has been the unprecedented influx of engineering and Silicon Valley skill sets into the advertising industry. As Fortune 500 brand marketers and their traditional...

Wayne, PA (PRWEB) March 05, 2015 Safeguard Scientifics, Inc. (NYSE:SFE) today announced fourth quarter and full-year 2014 financial results. For the three months ended December 31, 2014, Safeguard’s net loss was $ 15.1 million, or $ 0.73 per share,...

Striving for a better ROI in a difficult environment, media agencies are rising up to the challenge(s). In a world that is consistently changing at a rapid pace, agencies playing a crucial role between the client and the consumer. They are evolving...

CYNOPSISDIGITAL 03.25.16 Good morning. It’s Friday March 25, 2016, and this is your first early morning digital briefing. TOP NEWS Yahoo has a new headache to deal with. Starboard Value, a New York hedge fund that owns 1.7% of Yahoo’s outstanding...