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Report: Digital advertising increases CPG engagement – and the bottom line
via smartblogs

Despite popular thought, social media and content engagement – and their effects on the bottom line – are measurable, emphasizes a new report from Pointroll, Industry at a Glance: CPG. From engaging consumers with digital coupons to...
Food Tech Media Startup Funding, M&A and Partnerships: September 2014
via foodtechconnect

This monthly column highlights the most interesting acquisitions, financings and partnerships within the Food Tech & Media ecosystem – digital content, social, local, mobile, grocery, e-commerce, delivery, ordering, payments, marketing and analytics...
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
via chiefmarketer

Last month, the Kraft CRM team saw on its internal social listening tool that the topic “green velvet cakes” was gaining steam. It then went to work with its culinary team to create a recipe for green velvet cupcakes to use as content around...
Q&A: Connecting and Building Customer Loyalty with Millennial Moms
via snipp

This following Q&A between Loyalty360’s Jim Tierney, and Camille Kennedy from Snipp, first appeared on the Loyalty360.org, April 22, 2016 Building customer loyalty is an often daunting task, replete with a myriad of factors connected to leveraging...
Cashback News – Jan 28: Coupons keep e-commerce expanding
via cashbackindustry

We take another look at the competitive world of coupons, vouchers and consumer incentives. They show no signs of dropping in popularity and here’s the latest news and trends with digital coupons and vouchers. In its 2016 State of the Mobile Coupon Industry...

Aaramshoppro.com popular pages

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Do you know nearly 50% of grocery shoppers do not visit stores and rather prefer shopping on phone? Are your brand Strategies robust enough to reach out to this segment of shoppers? Try our innovativ...
AaramShop PRO: Study: Multi-channels marketing a must to reach consumers

This blog aggregates broad trends in the FMCG / CPG space with regards the influence of digital on the brands and its consumers.

AaramShop PRO: Brand Managers Need Everywhere Shopper Marketing

Brand Manager also has these factors to consider: 41 percent of online shoppers say they always or often consult consumer reviews before making a purchase decision and 70 percent cite them as extremel...